NEW HEALTH INITIATIVE FOR AGES 50 TO 65

Stronger 4 Longer

Somerset Activity and Sports Partnership (SASP) has announced the launch of Stronger 4 Longer, a new campaign encouraging people aged 50 to 65 to build strength through everyday movement to enable them to stay well, feel younger and protect their future health.

Certain types of exercise can help to prevent loss of strength and associated injury risk, by targeting specific muscle groups which are involved in balance and stability. A wide range of exercises are recommended, including sports such as tennis and football, gardening, cycling, dance, and yoga, as well as resistance training and lifting weights.

The campaign is targeting people over 50 as from this age onwards, maintaining muscle strength becomes essential to prevent injuries and loss of mobility later in life. However, younger people can also reap the benefits of this type of exercise, as muscle strength can begin to decline from as young as 30.

“Regular physical activity along with eating well can help build muscle strength, maintain independence and keep us stronger for longer.”

The campaign webpage offers a host of useful information and links to exercise videos and other resources to help people get started. Each ambassador also has their own page describing their unique story and why maintaining muscle strength is important to them. The campaign will be promoted across Somerset on social media, in local newspapers and in public spaces such as GP surgeries, libraries and public transport.

There is also information on Apps that can help with healthy living, diabetes, sleep, mental health and many more. 

For further information on the campaign, visit the Stronger 4 Longer webpage.